Business Management – BA (Hons)
Key benefits of the programme
Keele Business School was named “Higher Education Provider of the Year” at the Midlands Education Awards 2026.
UNIVERSITY
Keele University
DURATION IN YEARS
4 Years (FT)
Language
English / Greek
Study at Keele Greece
Programme Description
The undergraduate programme offers a comprehensive and coherent framework of knowledge in business management, covering fundamental areas such as strategic management, business operations, organisational behaviour, and human resource management. At the same time, emphasis is placed on understanding how organisations develop and sustain competitive advantage within complex and dynamic business environments.
The learning experience is based on a combination of lectures, seminars, and applied activities, aiming to bridge theoretical knowledge with practical application. Students develop the ability to analyse business data, evaluate alternative strategic options, and make evidence-based decisions, utilising contemporary tools and digital technologies.
In parallel, the programme integrates modern approaches to sustainability, business ethics, and social responsibility, fostering the development of responsible and effective professionals who are capable of addressing the challenges of the contemporary business landscape.
MODULES PER YEAR
Year 1 (semester 1)
- Professional Academic Development 1
This module includes: academic writing and assignment structure, searching and evaluating academic literature, proper use of sources and avoidance of plagiarism, study skills and time management, development of personal effectiveness and self-awareness. Emphasis is also placed on reflection, goal-setting, and understanding academic and professional pathways. - The Global Business Environment
This module includes: analysis of the international business environment (economic, political, social, and technological), globalisation and international markets, institutional frameworks and regulations, cross-cultural dimensions in management, and the impact of external factors on organisational strategy. - The Business of Organisations (Year-long module)
This module includes: organisational structure and function, business environment (economic, social, technological), fundamental principles of strategy and management, introduction to entrepreneurship and innovation, development of business ideas. The module focuses on understanding the organisation as an integrated system.
Year 1 (semester 2)
- Data, Decisions and Visualisation
This module includes: basic quantitative methods, data analysis and interpretation, data visualisation tools (dashboards), use of data for business decision-making, evaluation of information and drawing conclusions. Emphasis is placed on data-driven decision-making. - Teams, People and Performance
This module includes: organisational behaviour, motivation and leadership, team dynamics and collaboration, communication in organisations, conflict management, team performance and effectiveness. - The Business of Organisations (Year-long module)
This module includes: organisational structure and function, business environment (economic, social, technological), fundamental principles of strategy and management, introduction to entrepreneurship and innovation, development of business ideas. The module focuses on understanding the organisation as an integrated system.
Year 2 (semester 3)
- Leadership, Management and Decent Work
This module includes: leadership and management theories, leadership styles and effectiveness, employee motivation and engagement, organisational behaviour, team dynamics, contemporary forms of work, and human resource management in changing environments. - Contemporary Business Operations
This module includes: production and operations management, supply chain, process design and optimisation, quality management, continuous improvement, sustainability in operations, and innovation.
Year 2 (semester 4)
- Business Analytics
This module includes: analysis of business data, use of quantitative and statistical methods, business intelligence tools, data interpretation for decision support, dashboards and data visualisation, and applications of analytics to organisational problems. - Professional Academic Development 2
This module includes: professional identity development, skills self-assessment, goal-setting and career planning, teamwork and collaboration, project management, reflection and personal development. - Contemporary Business Ethics Debates (Optional)
This module includes: business ethics, corporate social responsibility (CSR), sustainability and ESG, ethical decision-making, transparency and corporate governance, analysis of ethical dilemmas. - Professional Project 1 (Optional)
This module includes: application of knowledge in simulated business scenarios, problem-solving, decision-making, teamwork, development of professional skills, capability assessment and improvement planning.
Year 3 (semester 5)
- Supply Chain Analytics and Information Management
This module includes: core concepts of supply chain management, management of information and material flows, data analysis in supply chain operations, process optimisation, logistics information systems, and decision-making in operations and supply network management. - Managing in Multinational Corporation
This module includes: globalization and international environment, international expansion strategies, market entry modes, cross-cultural management, global leadership, institutional and economic factors. - Managing Human Resources (Optional)
This module includes: recruitment and selection, training and development, performance appraisal, rewards, talent management, diversity and employee well-being. - Social Enterprise and Alternative Organizing (Optional)
This module includes: social entrepreneurship, social enterprises, alternative organisational models, sustainable development, social impact, business solutions to social problems.
Year 3 (semester 6)
- Creative Marketing Communication in the Digital Age
This module includes: marketing communication strategy, digital marketing tools, social media, content marketing, online advertising, campaign design, audience targeting and channel selection, effectiveness evaluation. - Organisations and the Sustainable Development Goals
This module includes: SDGs, sustainable strategy, CSR and ESG, sustainable innovation, linking business performance with social value.
Year 4 (semester 7)
- Strategic Management
This module includes: strategic analysis (SWOT, PESTEL), competitive environment, strategy formulation and implementation, competitive advantage, strategic innovation, decision-making. - Creating a New Venture (Optional)
This module includes: development of business ideas, business models and innovation, business plan development, market and competitive analysis, financing of new ventures, pitching a business proposal, and evaluation of viability and growth strategy. - Digital Marketing in Action (Optional)
This module includes: social media marketing, SEO, online advertising, analytics, campaign design, performance evaluation.
Year 4 (semester 8)
- Professional Academic Development 3
This module includes: professional profile development, portfolio creation, career strategy, communication and presentation skills, understanding the labour market. - Project
This module includes: research design, literature review, methodology (quantitative/qualitative), data collection and analysis, academic writing and presentation. - Professional Project 2 (Optional)
This module includes: complex professional projects, strategic thinking, problem-solving, collaboration, professional presentation, integration of theory and practice. - Digital Showcase (Optional)
This module includes: analysis of digital projects, e-commerce and digital platforms, UX and analytics, digital marketing strategy, development of innovative solutions.
Career Prospects
Graduates of the programme may pursue careers in areas such as:
Postgraduate Studies
Admission Requirements
Supporting Documents
• High School Certificate (or other equivalent qualification) with a grade of 12 or higher
• An average grade in the four nationally examined subjects that is equal to or higher than the minimum admission grade. The minimum admission grade is calculated as 80% of the lowest average grade across all examined subjects within the relevant scientific field for the year in which the student sat the exams.
• Letters of recommendation
• Copy of identity card
• Passport photos
• Keele Greece Enrolment Application
The evaluation of the supporting documents is complemented by a personal interview with the candidates.
• Equivalent Level 4 secondary education qualifications, as well as international baccalaureates granting access to universities in the country of graduation, are also accepted.
• For graduates before 2021–2022 or holders of A’ cycle degrees, the criteria of the parent institution apply.
*The programme of study has been submitted to the Hellenic Authority for Higher Education (HAHE) and, subject to approval, is expected to launch in the academic year 2026-2027.