Master of Business Administration (M.B.A.)
The Master of Business Administration (M.B.A.)* has been designed to deepen students’ knowledge and strengthen their skills in the operation and management of organisations. The programme combines advanced theoretical approaches with the development of practical capabilities, placing emphasis on the critical understanding and application of knowledge in complex and dynamic business environments.
Through a demanding and applied learning experience, students develop advanced analytical abilities, strategic thinking skills, and evidence-based decision-making capabilities, enhancing their ability to manage the complexity and change that characterise contemporary business reality. At the same time, the programme contributes to the development of leadership and professional skills, supporting students’ progression into roles of increased responsibility.
Key benefits of the programme
Development of advanced knowledge in core areas of business management, such as strategy, leadership, organisational behaviour, and business operations
Enhancement of analytical and quantitative skills for evidence-based decision-making in complex and dynamic business environments
Strong emphasis on linking theory with professional practice through applied assignments, case studies, and reflective learning
Keele Business School was named “Higher Education Provider of the Year” at the Midlands Education Awards 2026.
Development of digital and analytical skills, with emphasis on the use of data and technologies to support strategic decision-making
Cultivation of leadership and transferable skills, such as communication, collaboration, critical thinking, negotiation, and complex problem-solving
Strengthening of professional development through activities connected to real organisational issues and labour market demands
UNIVERSITY
Keele University
DURATION IN YEARS
1,5 Years (FT)
Language
English / Greek
Study at Keele Greece
Programme Description
The MBA programme offers a comprehensive and coherent framework of advanced knowledge in business management, covering core areas such as strategic management, leadership, business operations, and human resource management. Particular emphasis is placed on developing a critical understanding of how organisations create and sustain competitive advantage in complex and dynamic business environments.
The learning experience is based on a combination of lectures, seminars, and applied activities, strengthening the connection between theory and professional practice. Students develop advanced analytical skills, strategic thinking capabilities, and evidence-based decision-making abilities through the use of data and contemporary digital technologies.
At the same time, the programme incorporates contemporary approaches related to sustainability, business ethics, innovation, and organisational transformation, contributing to the development of responsible professionals with leadership capabilities who can respond effectively to the demands and challenges of the contemporary business environment.
MODULES PER YEAR
Semester 1
- Organisational Strategy in a Dynamic World
This module includes: theories and approaches to strategic management, strategic thinking and decision-making, analysis of the competitive environment, strategic flexibility and adaptation, management of uncertainty and complexity, development and implementation of strategies in dynamic environments. - People, Work and Organisations
This module includes: the role of management in organisations, organisational behaviour, organisational structures and forms of governance, employment relations and legal issues, high-performance teams and performance culture, impact of the organisational environment on managerial decision-making. - Creating Sustainable Value Through Operations
This module includes: operations and supply chain management, process design and management, sustainable development and the “triple bottom line” (people, planet, profit), optimisation of operations, management of resources and efficiency, linking operations with strategic value. - Strategic Marketing in a Global Environment
This module includes: strategic marketing planning, market analysis and consumer behaviour, market selection and targeting, development of competitive advantage, global business environment, evaluation of marketing strategies, and decision-making. - Financial Decision-Making
This module includes: core principles of financial management, analysis of financial and non-financial data, evaluation of investment decisions, financial tools and techniques, strategic use of financial information, decision-making in organisational contexts.
Semester 2
- Research Methods
This module includes: design of research projects, quantitative and qualitative methods, epistemological approaches, data collection and analysis, ethical issues in research, development of research proposals, and application of research tools to real business problems.
- Digital Transformation and Digital Organisation
This module includes: digital strategy and transformation, information systems and data, disruptive technologies and business models, analysis and use of data, digitisation of processes, impact of technology on organisational functioning and competitiveness.
- Leadership in a Complex World
This module includes: contemporary leadership theories, leadership under conditions of complexity and change, organisational culture, management of power and politics, ethics and sustainability in leadership, development of leadership skills, and decision-making.
- Creativity, Innovation and Quality
This module includes: creative thinking and problem-solving, innovation and idea development, quality management, sustainable production and consumption, improvement of products and processes, creation of value, and competitive advantage.
- Human Resource Management
This module includes: strategic human resource management, HRM practices, talent and performance management, organisational development, contemporary HRM challenges, and alignment of HRM with business strategy.
Semester 3
- Project
This module includes: design and implementation of independent research, analysis of real managerial problems, application of theory in a professional context, data collection and interpretation, development of evidence-based recommendations, writing and presentation of research work.
Career Prospects
Graduates of the programme may progress and undertake roles of increased responsibility across a wide range of organisations and sectors, such as:
Managerial and executive positions in management and business operations departments
Consulting firms in areas such as strategy, organisational development, and business transformation
Human Resource Management departments, with emphasis on strategic talent management and organisational performance
Strategic planning, business analysis, and decision-making departments
Project management roles, particularly in complex and multidimensional organisational environments
Roles related to innovation, change, and organisational transformation
Entrepreneurial initiatives, startups, and development of new business ventures
Multinational and Greek organisations in both the private and public sectors
Admission Requirements
Supporting Documents
• A university degree from Greece or abroad with a degree classification of 6 or lower second class (2:1)
• Curriculum Vitae (CV)
• Letters of recommendation
• Copy of identity card
• Passport photos
• Keele Greece Enrolment Application
The evaluation of the above supporting documents is complemented by a personal selection interview with candidates.
* The programme of study has been submitted to the Hellenic Authority for Higher Education (HAHE) and, subject to approval, is expected to launch in the academic year 2026-2027.